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Our Vision and Philosophy


The Penny Appeal way of doing charity is simple – we take small change and make a BIG difference with it! Our unique approach makes charitable giving affordable and rewardable, and allows us to transform lives in ways that cost you just a few pennies each day.

Join us today to start doing charity the “small change, big difference” way…



Since inception in 2009, Penny Appeal has been carefully creating and implementing campaigns to reduce hunger, provide safe water and to house the displaced, all over the world. Our work has shown us first-hand how giving benefits not only individuals, but their families and communities. We see our appeals reaching larger audiences and attracting the much-needed donations to see them through.