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Our Vision and Philosophy

The Penny Appeal Way of doing charity is simple- we take small change and make a big difference with it. Our unique approach makes charitable giving affordable and rewardable. It also allows us to transform lives in ways that cost you just pennies each day. Here at home your donations provide aid to poor and needy people while ensuring dignity, sustainability and relevance in the lives of the people we provide help for. With our transparent systems and carefully planned out projects you can help us care for orphans, create sustainable sources of income for families, help us to provide nutritious meals, open schools and support existing schools.

We continue to work on water, healthcare, nutrition and education solutions that will not only ease the burden but cause those living within the communities we serve to think about the future and what they envision for future generations. Here at Penny Appeal we understand how communities work and consider every scenario when providing aid. We understand the dynamics of South African communities and have experience in the best approaches and practices when assisting communities and know how to make the biggest impact given the resources we have at our disposal making sure to waste nothing.

We endeavor to work tirelessly when it comes to understanding poverty in South Africa, understanding the impacts of HIV and Aids, Malnutrition abuse of all kinds and homelessness. Last but not least of all, we make a profound commitment to fighting injustice and thinking about power dynamics and how to take advantage of them for the benefit of all.